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Here is an example of a video game environment created by Wei Peng, called RightWay Café. Its goal is to increase knowledge about health education in a way that is more fun than taking notes in a classroom. The study showed that participants walked away from the game with a deeper understanding about healthy dietary habits and a willingness to engage in healthier lifestyles. This is an example of a game that caters to people who may not have a deep knowledge of health, and encourages all users to make healthy choices. My proposal looks at this idea from an advertising perspective for existing video games.

 

RightWay Café

© 2013 by Tami Lawless.

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