The Concern

Obesity in America
Obesity causes many health issues and limits our functionality in daily activities.

Proposal

Advertising within video games
Video games are a modern favorite for entertainment, especially for children.

Video Games​

Opportunities for advergaming 
Different styles of video games means there are many ways to approach advergaming. 



Advertising Opportunities

Incorportating healthy foods

Brands such as Kashi and Whole Foods can replace current sponsors such as Frito Lay.

Supporting Research

Studies to support the theory
Technology has transformed communication in a way that makes us relate to our avatars.



​The Experiment

​The process of gathering data
Previous research focuses on games that advocate for health through either exercise or learning.